Is your infrastructure aging? Do you operate in a community that faces water shortages or drought? Do you pump fluoride at certain well sites? Have you seen others in your industry face specific types of disasters? Knowing what risks you face is the best way to know where to focus when proactively preparing your communication responses.
During an emergency event, your top priority is to restore or continue providing service. Proactively preparing your communication strategy will allow you to focus on what matters most in the moment. If you have the right tools, you can even save drafted messages that are ready to send at a moment’s notice.