You want the public to notice all of the good things you do for your community and NOT just the times when things go wrong. By sharing your ups as well as the downs, your customers will start to recognize the full role you play in your community.
Trust is built with every successful interaction. Is a construction project or power upgrade going to impact your residents? Send them a text to explain the situation and provide context for what they might experience.
The magic happens when residents and customers start to trust you to share the information they need. In the end, everyone will be happier and more satisfied with your service, and you can start reaping the benefits of having strong supporters in your community.
Need help with Rule Five?
We make it easy to start communicating your value.