Is a utility bill being paid by a renter? Is there a landlord who should be included in communication about the account? Remembering information from one conversation to the next can save time and allow you to provide better service. Take contact notes that can be easily referenced later.
Do you frequently reach out to the same group of contacts? Your Board Members? High Water Users? Residents in a neighborhood undergoing massive road work? Using tags to organize contacts into frequently messaged groups can make communication simpler and more organized. Done with a tag? Simply get rid of it.
Getting rid of bad information is just as important as updating with good. Whenever you notice an email or phone number is invalid, do what you can to validate or remove it from your system. It’s out with the bad and in with the good.